Bonang Matheba and at long last their app was launched
Clearly not looking to offer her competitors space to breathe, media personality Bonang Matheba stays making major moves and securing her bag, and therefore the latest may be a partnership with MTN to launch the upcoming mobile app, Bonang Matheba’s World.
Bonang announced on Tuesday that she’s partnered with Africa’s largest telecoms operator, MTN, together with her soon-to-launch mobile app.
According to the press statement sent to TshisaLIVE, MTN services 250 million customers in 21 countries, and your girl B* is trying to expand her reach thereto audience.
“As my world continues to grow, expand, and innovate, I’m especially honored to partner with MTN and leverage this development within the mobile digital content space. I’m excited to be ready to reach more fans and have interaction with them directly on Bonang Matheba’s World,” Bonang said.
Similar to her first app, released about two years ago, Bonang Matheba’s World on MTN presents an exclusive mixture of video, music playlists, curated images, and extra Bonang lifestyle-specific content, including behind the scenes footage, events, and photoshoots, her personal favorite products, from make-up to hair styling and fashion trends.
Bonang also will serve the B-Force with select daily affirmations, self-growth, health tips, and business advice. The media personality wants fans to urge to understand her more “intimately” through the app.
A feature of the app that’s bound to be popular is one that will allow fans to ask her anything and everything they need to understand about her life, career, advice, styling tips, diet tips, and relationships.
— Bonang Matheba 👑 (@bonang_m) November 17, 2020
Bonang has been hard to add the technology/app space for a short time now.
Back in 2017, when mother was at the height of capitalizing on her star power, she released the Bonang By Cell C app at R60 per month for non-Cell C customers, while Cell C customers (pre-paid and top-up) were charged R3 each day or R50 per month, postpaid.
The promise of the app was that subscribers would get “exclusive” content and that they were promised unique insight into Bonang’s favorite spots to eat, shop, and hang around, also as personal advice and tips.
Which obvs proved to be popular, because the app now boasts 780,000 subscribers.
B* released the app just after launching B*Moji, her book From A to B, and her reality show Being Bonang, which led to peeps on Twitter comparing her moves to Kim Kardashian’s at the time.
— Afro-Politan🇿🇦 (@mahogany_queenn) August 23, 2017