Bonang Matheba is the sponsor to announce the awards at the ceremony
The iconic MTV Africa Music Awards (MAMA), are set to return back in 2021.
The awards which showcase the last word in African culture, music, and creativity, are going to be held during a re-imagined virtual format in partnership with Uganda, The Pearl of Africa on February 20th, 2021.
The news was revealed yesterday, during a news conference hosted by TV actress Bonang Matheba. The MTV Africa Music Awards Kampala 2021 are going to be broadcast on MTV Base (DStv Channel 322) and MTV (DStv Channel 130). The repeat show also will be aired on BET Africa, BET International, and MTV channels across multiple continents as a one-hour MAMA-themed MTV World Stage feature.
According to the organizers, the awards recognize and reward musicians, trailblazers, and people who are shining a light-weight on the continent’s diverse talent and creativity by instilling a positive impact on African music and subculture over the previous year.
The awards ceremony will feature vibrant performances from leading African and international artists and can also showcase a number of the most important cross-genre and cross-border collaborations.
The event will celebrate African talent across 20 award categories, including Best Male, Best Female, Best Song, and Best Collaboration. The contribution of artists from Portuguese and French-speaking Africa also will be recognized within the Best Lusophone and Best Francophone categories. Additional new categories included are the MAMA Generation Change Award, Best Fan Base, Alone Together Best Lock-down Performance, and Personality of the Year. These new categories seek to demonstrate MTV Base’s commitment to supporting the youth of Africa.
The MAMA Generation Change Award will recognize the inspiring, young changemakers of the continent who are tackling a number of the world’s most challenging social problems. The Alone Together Best Lock-down Performance recognizes outstanding performances that happened virtually by celebrating artists who took to streaming services to share their music and unite society during the unprecedented 2020 Lockdown. The category selection criteria are from October 1st, 2019 to October 1st, 2020. The nominees are going to be announced in December 2020 and music lovers will have their say by voting for his or her favorite stars online.
“It is a fantastic honor to announce that the seventh MTV Africa The Pearl of Africa for the primary time on February 20th, 2021. We are excited to bring this amazing showcase to audiences across the continent and globally with an innovatively re-imagined awards show and celebration. thanks to the COVID-19 pandemic, content production has embraced innovation because of the new gold, and that we are excited to require Africa to the planet and showcase its immense talent and culture as we stage the most important music awards show on the continent.”Commented Monde Twala, Senior vice chairman & head, VCNA,
We look forward to 2021.