Elana Afrika is getting fans liked after her latest ads
Tweeps are still not feeling Katlego Maboe’s replacement, Elana Afrika!
Outsurance recently chencha’d deciding once they changed their brand ambassadors from Katlego Maboe to Elana Afrika. The commercials which feature Afrika now have a replacement slogan; ‘Perhaps you can’ and are completely different from Maboe’s slogan, ‘chencha deciding’ which was preferred by OUTsurance followers.
Here are some tweets regarding Maboe’s replacement:
“Outsurance ads aren’t an equivalent without Katlego but ke Elana Afrika uyazama them together with her energy.”
“#OUTsurance new advert with the lady…forgot her name. They ain’t even using her own voice.”
“So, Elana got the #Outsurance tender.”
“Just saw a replacement #Outsurance ad with no #OutsuranceGuv in it. It’s rough, eh?”
“What do Katlego and Elana have in common? Cater for both markets. KG vele mmereko o file (KG is your job really over)?
“The new #Outsurance Ad with Elana Afrika may be a joke.”
The company confirmed the change of brand name ambassadors a couple of days ago after Maboe was dropped from the ads late last year following a scandal in his personal life.
A video of the daddy of 1 went viral after he confessed to cheating on his wife, Monique Muller.
The company decided to drop him after Muller leveled allegations of physical abuse against Maboe, which led her to urge a protection order against him.
Then Maboe was reported to the police after contravening the order which resulted in the matter ending up in court.
Then Maboe denied all allegations of abusing his wife which leveled against him on his social media accounts.
Before Afrika was even hired as his replacement, following the scandal, Maboe was edited out of the OUTsurance ads he originally featured in where he would interview OUTsurance customers about their experience with the insurer, with the slogan ‘chencha dating.’
When viewers complained that it felt odd to ascertain the purchasers chatting with themselves within the ads, the corporate hired Elana Afrika as Maboe’s replacement.
The company’s head of client relations Natasha Kawulesar released a press release after Afrika’s started appearing within the ads:
“As previously communicated we might wish to provide Katlego with the space and time needed to affect this matter privately. This remains our position. We have different actors on different ad campaigns – funeral, life, and short insurance. Elana Afrika is currently the personality on our short insurance advertisements and that we have received regeneration on the new ads.”
Whatever happened to second chances?