Nicolette Mashile: YouTube channel is the best solution to achieving its goals
2021 has started on a high note for SA YouTube stars Owamie Hlongwane and Nicolette Mashile who have made it into YouTube’s inaugural black voices creator class, proving the magnitude of influencer culture in SA.
Owamie and Nicolette are among 20 YouTubers from the continent and 132 content creators globally, who will receive funding to assist develop their content. The group also will attend a three-week incubator programme, receive training, attend workshops and networking programmes.
YouTube is happy to support and amplify the voices of black creatives, said Alex Okosi, MD, Emerging Markets, YouTube EMEA.
“African creators on YouTube are reshaping the facility of our platform by providing a singular perspective on all manner of topics from fashion and comedy to politics, learning and wellness. Through their content, these creators still raise the bar for a way others engage with their audiences and build community on our platform,” he said.
Nicolette, known among her 129,000 YouTube subscribers because the “financial bunny,” applied for the programme last year. She acknowledged it during a virtual interaction with other black content creators facilitated by Okosi.
Launched in 2017, her channel focuses on financial education and tackles familiar topics like stokvels and unfamiliar ones like investments and buying shares from big companies. She told TimesLIVE on Wednesday that the programme will help grow her channel.
“I’ve got very big plans for my channel. one among the items I wanted to try to do is to possess more faces on my channel as I didn’t want to be the sole one creating content for the Financial Bunny. I think that there are a variety of individuals that accompany different experiences and may offer education on financial literacy.
“I’ve had this dream of turning the Financial Bunny channel into a multi-content sort of channel which I think this chance with YouTube has really just amplified that require and that desire.”
She added that the support would help grow a channel dedicated to financial education.
Popular niches within the SA YouTube space include beauty, lifestyle, entertainment and comedy. But, when Nicolette entered the space, she took the road less travelled with financial literacy.
“Often, people have this perception that cash is boring or learning about money is boring or taboo but the truth is that folks need the content. For me, the reception on YouTube has really been exceptional,” she said.
Owamie Hlongwane- Owamie Entertainment
The bubbly entertainment commentator has built a solid following of 160,000 subscribers since 2017. Her channel boasts over 33 million video views consistent with Social Blade.
In an exclusive interview with TimesLIVE, she attributed her hard-earned success to consistency, authenticity and an honest rapport together with her subscribers, whom she calls her “ninjas”.
The programme, she said, will amplify the voices of African content creators and level the sector among YouTubers globally. When she first started on YouTube, Owamie had her justifiable share of struggles.
Reflecting on her earlier days, she said: “My biggest challenge once I started YouTube was money. I used to be poor, I did not have data and that I think that was the most important struggle on behalf of me once I started. I used to be not during a position where I used to be getting wi-fi … I used to be limited because I did not have the resources.”
On top of that, she had to show her audience about the platform.
“I remember once I started my channel people were asking me [whether they needed to pay to subscribe my channel]. People didn’t know anything about YouTube. I started back in 2017 and it isn’t even that way back but as a platform in Africa, you would like to realize momentum,” she said.
Owamie says it’s upwards and forward for African content creators.
“When companies check out YouTube saying they’re going to invest in and support its content creators in Africa, it means other companies will imitate. What YouTube is doing is giving us a pedestal in order that ready to “> we will also get thereto level where we’re able to play fair with the opposite guys,” she said.