Prince Kaybee, speaking about the Coronavirus, things will never be the same again

Prince Kaybee, speaking about the Coronavirus, things will never be the same again

With the humanities and show business being one of the toughest hit sectors by the Covid-19 pandemic, Prince Kaybee believes that some artists may never get over the financial blow.

Prince Kaybee, speaking about the Coronavirus, things will never be the same again

As cases and deaths still soar, many South Africans face job losses amid fearing for their lives. They include artists and musicians, whose pockets are hit hard thanks to Covid-19 restrictions on social gatherings.

“Unfortunately some artists are getting to lose momentum to an extent they could never make it back financially after this pandemic,” Kaybee said.

Though he believes that some artists won’t financially survive the pandemic, Kaybee also gave some advice on how artists can negotiate with big brands who want to use their craft.

“Big brands know artists need money immediately in order that they would wanna use your song for a campaign but pay you a minimal amount.”

While acknowledging that it had been a difficult “business” time for people within the industry, Kaybee then posed an issue to musicians on whether or not they had negotiated the proper amount of cash that’ll help sustain them during the pandemic.

“Yes you would like the cash but what if the pandemic goes for a year again? Did you negotiate tolerably to stay you afloat for the duration of this crisis?”

When asked by a tweep whether the industry would need to start from zero posts the pandemic, Kaybee replied that artists might get to “pick up where we left off”, highlighting that his great concern was the music.

“[I’m] not really a lover of other things an artist does but the MUSIC, so it’ll even be interesting where artists are going to MUSICALLY post the pandemic,” he explained to the tweep.

While Kaybee expressed his concern about artists and their careers, his industry mate Cassper Nyovest has shared on Twitter what he thinks maybe a key aspect to a successful career.

“Having an honest accountant who is genuinely invested in your life is extremely important. Not just an account for me. Someone who wants to assist you build your life consistent with your own ambitions and personality.”

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